February 2011
3 posts
Yahoo! launches their Adlabs with a study showing the power of hyperlocal advertising. Check out the blog post http://bit.ly/dGrVVY
Yahoo! Launches AdLabs to Push Online Marketing... →
In this post, Head of Digital Marketing, John Newton, explains why the launch of Yahoo! AdLabs is good news for those who want to push the boundaries of online
Yahoo! launches AdLabs to offer new online advertising insights. Check out my blog post about the launch. http://bit.ly/dGrVVY
January 2011
3 posts
Put some thoughts down on how social media will affect the Travel industry over the next few years - enjoy! http://bit.ly/hyYsnk
Mistletoe, Hangovers and Diets… see how Yahoo! Clues tells the story of Christmas through search, in my latest post. http://bit.ly/fPjAni
So Facebook is worth $50bn. How long did it take for it to get so valuable? Check out my blog post with timeline graph http://bit.ly/hKA4wz
December 2010
1 post
I got my crystal ball out to predict some Social Media Trends for 2011 Part 1 http://bit.ly/g5rXZB and Part 2 http://bit.ly/hL1NZI
November 2010
2 posts
Google reaches inside sites to show what they look like BEFORE you click. Check out my post on Google Instant Preview http://bit.ly/dv7XBp
State of the Blogosphere 2010 out. Big change in use of Twitter & Facebook - skip to Day 2 for the stats http://bit.ly/cldeWo
September 2010
1 post
Floored. Google Instant is going to shake up search, both organic and pay per click. Check out the official post http://bit.ly/a0TM69
June 2010
3 posts
Bing gives us the lowdown on the summer changes to their search engine algorithm - with added screenshots! http://ping.fm/cqG4g
Yahoo! share their wonderful guide to successful writing for the web - thanks Yahoo! http://bit.ly/b0tMHP
After a lot of work, ClickThrough’s new site has gone live. Why not check it out? http://ping.fm/pBsJv
March 2010
1 post
Phew! ClickThrough have just completed our book on Pay Per Click Marketing (PPC)… and, r.e.l.a.x… http://ping.fm/Yecz9
February 2010
3 posts
ClickThrough has just published their new bite-sized book on SEO. You can buy your copy here: http://tinyurl.com/101-seo-book
Belgian agencies protest about long agency pitch lists through a message that you follow across ad agency websites. http://www.bubka.be/
Great ebook that explores pricing psychology and how pricing has changed in the digital economy http://tinyurl.com/pricing-ebook
September 2009
29 posts
I’ve been thinking about leadership a lot recently and so was delighted to find the Little Book of Management http://bit.ly/CnOZ
Brands don’t grow in a vacuum; they need good teams of people to grow them. Recruiting a team? Read this. http://bit.ly/ipMQn
I just added myself to http://twitr.org Twitter Directory under #advertising #midlands #ppc
Just added myself to the http://wefollow.com twitter directory under: #birminghamuk #marketing #advertising #affiliatemarketing #ppc #seo
Rather than taking each social media platform in turn this playbook actually gives a framework for use http://bit.ly/17weYn
I love practical guides and this email marketing masterclass is, as they say, a doozy http://bit.ly/PJzXV
Another, even more instructive email marketing best practice guide. Definitely too much to ingest in one sitting http://bit.ly/827cL
Invaluable insight-rich presentation setting out the stages of sophistication in digital strategy benchmarketing http://bit.ly/2HOrK7
It’s easy to forget that shopping is still the most popular online activity, not social media http://bit.ly/wVYCW
Great deck that shows how different planning processes touches your brand/product. Admirable clarity here http://bit.ly/Nei5R
Here’s a bit of fun - who has the most advanced analytics users - the US or Europe? http://bit.ly/256uq8
Brilliant presentation that offers a whirlwind tour round the most whizzy bits of Google Analytics http://bit.ly/2hfkv
Dennis Mortensen founder of IndexTools (now Yahoo! Analytics) shows how to set KPIs that matter http://bit.ly/uxxe7
Can all ads REALLY be reduced down into 12 master formats? Does your latest creative execution? http://bit.ly/AeJmx
Are online research universes different to the gen. pop? What about vs. postal/phone research? Here’s some clues http://bit.ly/grtda
A mind blowing wii proof of concept here. Will take gaming (and by extension in-game ads) to the next level. http://bit.ly/2ZHcbn
Universal McCann show just how pervasive search has become in this thoughtful report. http://u.nu/4cb53
I was lucky enough to get this Online Advertising Primer from Imano in print, but you can read it online for free here: http://u.nu/6bb53
Imano followed up on their online advertising guide with this in depth book on ecommerce. http://u.nu/2cb53
HubSpot says only 20% twitter profiles have a homepage URL. Wonder when Twitter will do research of it own? http://is.gd/2QFVO
Econsultancy shows optimisation of web buttons can make a real difference to conversion rate & bottom line. http://is.gd/2QEGs
Start by paying for clicks, be vocal, up your conversion rate & pay on time. First-time affiliate pointers. http://bit.ly/EEibD
A genuine affiliate expert shows how offline media could skip to a performance marketing tune. http://bit.ly/rSkND
Affiliates aren’t the same. This Existem deck shows how to motivate PPC, Cashback, Voucher and Content affiliates. http://bit.ly/2tIsdN
Which affiliates drive highest basket sizes? Do affiliate convert sales quicker than other channels? Find out here http://bit.ly/Qq8nB
Want bloggers to engage with your brand? Then embrace RSS, out-of-hours contact and (surprisingly?) email. http://bit.ly/nwKJG
Comscore reveals how to apply SEM rigour to online display advertising campaigns http://bit.ly/1akqoy
Need to mock up a site or mobile/web application? Yahoo! has shared some templates for frequently used controls. http://bit.ly/6K1dt
Yahoo! developers are a giving lot. Here they share their own innovative solutions to web design/usability problems. http://bit.ly/Rwvc
August 2009
29 posts
Mates recommendation - good. Commercial text - bad. See which ad mediums the world trusts in this Nielsen report. http://u.nu/3aj23
Remember the twitter premium account hoax? http://u.nu/99j23 Well, here’s the real thing (sorta) for businesses http://u.nu/68jz
Go get your creative fix from the creativezone at eyeblaster. You can even filter by interactive feature. http://bit.ly/gzvgn
Cap Gemini suggests the commercial TV broadcasting needs to learn lessons from the music industry in this report. http://bit.ly/f4RGu